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I believe in anthropology within and for organizations as a path to deeper understanding.
I conduct research to translate realities.
I bring it all into practical, grounded applications — that's how I envision a more human-centered future.

That's me

I am a researcher, passionate about people. I hold a Bachelor's degree in Social Sciences, a Master's degree in Cultural and Social Anthropology from UFPE, and a postgraduate degree in Service Design from Universidade Positivo. I believe that much of what we do is about coordinating and translating different rhythms and timelines. I currently work as a Senior Anthropology Analyst at DrumWave.

A little of what I build and deliver:

Qualitative and quantitative research

Data-driven business strategy

Definition of user profiles

Audience Insights Ethnography

User Journey Blueprints Desk research Service journey

Workshop facilitation

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Some customers I've worked with

Throughout my time at Kyvo , I have developed and worked on research and service design projects for the clients below and many others:

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Productions

Participations, texts, insights, cases.

Short Doc - Our Data, Our Voices

Short documentary produced for the International Data Reserve, based on ethnographic research I led on the data economy and the General Data Empowerment Bill. Aired in 2024.

Case Study - New Luxury Experience | Teresa Perez + Kyvo

Led research and contributed to the development of a digital platform for the luxury travel market, designed as the foundation for future digital services by Teresa Perez Tours. Project delivered in 2023.

Text - (Re)Thinking personas from social theory

Co-written with Guilherme Hobi, this article explores ways of questioning and reflecting on the widespread — and not always recommended — use of personas in many projects.
Published in 2021.

Videocast - Anthropologists' chat

Podcast episode of “Do Lado De Cá”, by Kyvo Design-Driven Innovation, where I discussed the application of Anthropology in the market and shared a bit of my personal journey.
With Carol Zatorre and Patrícia Araújo. Aired in 2023.

Live - Anthropology and Design Research

Invited by Mergo – Design School, I joined Carol Zatorre and Elizete Ignácio for a conversation on the relationship between Anthropology and Design Research.
Aired in 2020.

I believe in anthropology within and for organizations as a path to deeper understanding. I conduct research to translate realities. I bring it all into practical, grounded applications — that's how I envision a more human-centered future.

That's me

Some customers I've worked with

Productions

I believe in anthropology within and for organizations as a path to deeper understanding.
I conduct research to translate realities.
I bring it all into practical, grounded applications — that's how I envision a more human-centered future.